That’s why you need to carefully consider the design you’re going to create. Wine labels should speak to your customers’ fine tastes.

If your wine bottle has a back label, you can add legal information like government warnings and UPCs (for wines sold in stores). Most wine brands capitalize on it by putting the following information: Everything that you print on it must be carefully planned to make the most of the tiny real estate. Standard wine labels have very little space. In a shelf of clear, black, and green bottles, your wine labels can make your product stand out from the competition. But for a lot of people, wine labels are the first thing that captures attention.įor customers unfamiliar with your brand, wine labels could be the deciding factor whether to buy your product or not. What’s the first thing that draws your eye to a bottle of wine? Is it the brand name, the color and shape of the bottle, or the label? You might say it’s a combination of different reasons, and you’re right.

Wine Bottle Labels: Make a Toast for Remarkable Branding

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